Sonic Product FAQ

What is Sonic Product?

Sonic Product is a new media company dedicated to supporting the careers of independent musicians. Founded by New York-based writer/musician/web developer Zac Shaw in 2002, Sonic Product was named after a term he coined to describe the difference between music as a product and music as an experience. See the manifesto for an in-depth account.

What does Sonic Product do?

For several years, Sonic Product operated as a small but respected web-based music magazine. In 2004, Shaw began working with the Evolving Media Network (EMN) to realize the larger goals of the company. He has consolidated his writing to a daily blog, "You are the Music Industry and publishing Scenery, a quarterly music magazine covering the Hudson River music scene with the help of Ulster Publishing.

Shaw is currently developing a new web-based initiative with EMN, seeking to provide a network of artist-friendly services and a suite of career-enhancing tools for independent musicians.

How do I contact Sonic Product?

You can e-mail Zac Shaw here.

What is 'You are the Music Industry'?

'You are the Music Industry' is a daily blog written by Shaw that discusses new and future trends in the music industry and specifically the impact of technology on how music is being created, sold and listened to.

What is the 'Suggested Service Network'?

'Suggested Service Network' is the working title for the aforementioned network of services and tools for independent musiciains. As of now, we are only listing a directory of links to our affiliates. In the future, we will be developing a web-based portal to allow artists to directly interact with our network of services.